The Team
Who We Are
Brandon Pariseau
Co-Owner
Brandon "Hookidy" Pariseau is a co-owner of Prime Purpose Movement and a true multi-hyphenate — streamer, YouTuber, drummer, data analyst, and certified personal trainer.
He brings a unique blend of creative energy and technical expertise to the team — from leading high-impact group bootcamps and building vibrant online communities on Twitch and YouTube, to laying down grooves as a drummer and driving insights through his work in data analytics.
Brandon’s passion for innovation, wellness, and creative expression fuels his work across every layer of PPM, helping push the movement forward in its mission to deliver better art and healthier people.
Jordan "JusJrdn" Pariseau
Founder / Co-Owner
Jordan "JusJrdn" Pariseau is the founder of Prime Purpose Movement and a multi-faceted creative force — rapper, producer, content creator, and entrepreneur.
As the creator of the Rapper Reacts series and host of A Moment with J podcast, Jordan has built a YouTube audience of over 50,000 subscribers, with millions of views and plays across YouTube and streaming platforms. He writes, produces, and mixes his own music — including the acclaimed album OLYMPUS and his upcoming electronic project Mr.J and the Heartbroken Homies.
A certified personal trainer with more than a decade of experience, Jordan has led thousands through fitness programs and community bootcamps, raising significant funds for charity along the way.
At the heart of PPM’s mission — better art and healthier people — Jordan brings relentless creativity, sharp business vision, and a commitment to building a movement that inspires and uplifts.
👉 Follow JusJrdn on YouTube
Tricia Pariseau
Operations & Partnerships Manager
Tricia Pariseau helps drive the business side of Prime Purpose Movement, managing partnerships, sponsorships, and music distribution. With a sharp eye for opportunity and a passion for supporting creative work, she connects PPM’s music and message with sync libraries, brands, and audiences around the world.
Tricia is also an active content creator with over 15,000 followers on TikTok, where she shares insights and moments from behind the scenes.